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The HortiScience Innovation Center (HIC) in the Netherlands launched the HIC Venture Studio, the first venture studio dedicated to greenhouse horticulture. This initiative aims to create three startups annually, focusing on sustainability, labour, and productivity challenges. Entrepreneurs retain ownership and benefit from shared infrastructure, enhancing innovation speed and sector value. Backed by partners like Wageningen University and regional support, the studio strengthens the region's innovative capacity, with a €1.15 million investment and a focus on six strategic themes.