Simon is the Co-founder & CEO of Agreena, Europe’s leading soil carbon platform dedicated to empowering farmers to combat climate change and ensure food security through regenerative agriculture. With operations spanning 19 countries, Agreena supports farmers, companies, and governments on the road to net zero. Haldrup is a digitally minded business leader with 15 years of transformation experience from the banking industry, where he was the Executive Vice President of Business Development with a primary focus on business model innovation, end-to-end digitalisation and regulatory implementation. Commercially and strategically anchored, he has extensive experience in technology, finance, risk, business and product development. He received his M.S. from the Technical University of Denmark in Engineering and Robotics before going to IMD for Strategic Finance, and then MIT Sloan School of Management.