Konstantin Kretschun is Global Head of xarvio® Digital Farming Solutions, based in Cologne, Germany. At xarvio he manages the business’ strategic direction, guiding a team of more than 300 people. An experienced executive, working closely with leadership of BASF Agricultural Solutions, he oversees business development, marketing and commercialization of products including xarvio® FIELD MANAGER, xarvio® HEALTHY FIELDS and ONE SMART SPRAY. Passionate about the value of innovation in agriculture, he is a strong advocate for sustainable farming to help farmers, society, and the environment.