IFA Cultivate Challenge: Plant Nutrition Innovation & Start-Up Showcase

22 Sep 2025
Breakout Room
Breakout Sessions

Join the International Fertilizer Association’s Cultivate Challenge partners and select group of finalists for a presentation followed by start-up pitches, showcasing leading-edge innovation in this crucial sector. You’ll also discover how to engage with the IFA Innovation Hub in bridging the gap between corporates and start-ups to help towards a shared goal of feeding the world sustainably.

Hosted by:

IFA (International Fertilizer Association)

Hosts:
Jack Keeys, International Program Manager, Innovation & Start-Ups, INTERNATIONAL FERTILIZER ASSOCIATION
Patrick Heffer
, Deputy Director General, INTERNATIONAL FERTILIZER ASSOCIATION

Start-ups:
Manoj Kumar Rupa, CEO, CAPSBER AGRISCIENCE
Geophrey Tenganamba, CEO, MAZAOHUB
Adam Rosenholm, CFO, NITROCAPT

Judges:
Ryan Bond, Vice President, Innovation & Business Development, KOCH
Bob Morris, President, ANDMORE ASSOCIATES
Aruna Subramanian
, Director, SABIC VENTURES

Chairperson
Jack Keeys
Jack Keeys, Global Lead, Innovation Hub - IFA (INTERNATIONAL FERTILIZER ASSOCIATION)
Patrick Heffer
Patrick Heffer, Deputy Director General - INTERNATIONAL FERTILIZER ASSOCIATION