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From Farm Challenge to Commercial Solution: What Agri-Tech Businesses Are Learning from the Market
Discussion Themes
- What are your farmer, grower and aquaculture customers telling you they need most urgently?
- How do you test that you are solving a genuine on-farm or on-water problem rather than developing technology in search of a market?
- What have you changed — in the product, price or business model — after listening to end users?
- How do agri-tech businesses build trust, demonstrate value and earn the right to scale?
- What stands in the way of adoption, and what can technology businesses do themselves to make solutions practical, accessible and affordable?
Closing Question
What is one thing agri-tech businesses must do differently to stay closer to end users and accelerate adoption?
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