Agtech on the Farm: What Delivers, What Fails, and Why?

22 Sept 2026
Auditorium
Main Stage
  • Which agriculture technologies consistently deliver ROI at farm level, and which have failed to justify the investment, and why?
  • What are the most common reasons promising technologies stall at the pilot stage and never reach meaningful adoption?
  • Do farmers trust data-driven recommendations, and what would need to change for that trust to be established at scale?
  • At what point does adoption of a given technology become economically unavoidable, and have any reached that threshold yet?
Host
Harrie Vollaard
Harrie Vollaard, Strategy & New Business Director - AGRIFIRM
Speakers
Marion Regan
Marion Regan, Managing Director - HUGH LOWE FARMS
Esther Monard
Esther Monard, Grower and Director of Innovation and New Business - ARVESTA
Natalie Smith
Natalie Smith, Head of Sustainable Agriculture and Fisheries - TESCO
Andrew Blair
Andrew Blair, Field Technical Manager - BRANSTON
Daniel Cross
Daniel Cross, Managing Director - DYSON FARMING