European Growers Panel // Agtech on the Farm: What Delivers, What Fails, and Why?

22 Sept 2026
Auditorium
Main Stage
  • Which precision agriculture technologies consistently deliver ROI at farm level, and which have failed to justify the investment, and why?
  • What are the most common reasons promising technologies stall at the pilot stage and never reach meaningful adoption?
  • Do farmers trust data-driven recommendations, and what would need to change for that trust to be established at scale?
  • At what point does adoption of a given technology become economically unavoidable, and have any reached that threshold yet?