Farming at the Edge: Producing Food Under Extreme Constraints

22 Sept 2026
Auditorium
Main Stage

CASE STUDIES

This session focuses on how food production holds up under three very different kinds of extreme pressure - active war in Ukraine, chronic dryland food insecurity in Sub-Saharan Africa, and top-down food-system transformation in the Gulf. These lightning talks look at what breaks first, what adaptations have worked, and whether those lessons carry over between regions.

  • Digitalisation as a Strategic Pillar of Ukrainian Agriculture During Wartime
    Volodymyr Pugachov, Regional Director of Donau Soja Eastern Europe & Deputy Chair, Agricultural and Food Committee, UKRAINIAN CHAMBER OF COMMERCE
  • Solar Powered Irrigation: How Much Does It Cost to Feed an Entire Country? 
    Samir Ibrahim, CEO and Co-Founder, SUNCULTURE
  • From the Gulf to the Globe: Exporting a Climate Resilience Playbook 
    Hassan Halawy, Group CEO, ELITE AGRO HOLDING
  • When Every Drop Counts: AI, Water, and the Future of Farming
    Jeff Macdonald, CSR Leader EMEA, IBM
Speakers
Volodymyr Pugachov
Volodymyr Pugachov, Regional Director Donau Soja Eastern Europe, Deputy Chair, Agricultural and Food Committee - UKRAINIAN CHAMBER OF COMMERCE
Samir Ibrahim
Samir Ibrahim, CEO and Co-Founder - SUNCULTURE
Hassan Halawy
Hassan Halawy, Group CEO - ELITE AGRO HOLDING
Jeff Macdonald
Jeff Macdonald, CSR Leader EMEA - IBM